Chinese New Year
SHISEIDO

Client:
SHISEIDO

Tasks:
Tiger modeling

Studio:
Juice

Year:
2022

Chinese New Year

What does the Tiger Year hold for us? SHISEIDO focused on channeling the inner power, vitality, and strength, and decided to pick the tiger as a spiritual symbol of their newest campaign. We were up for the challenge to create the other-worldly king of the forest, who guides the brand ambassador Liu Yifei (you know her from Mulan role) through the enchanted forest (also developed by us).

Credits


Client: Shiseido
Agency: Red Wasabi
Director: Wang Limin
DOP: Xi Bin
Edit: Xi Yanxiang
Production: MOD
Postproduction: Juice
Managing Director Juice Shanghai: Simon Astbury
Head of CG: Tomasz Dyrduła
CG Supervisor: Krystian Dulnik
Head of Production: Maciek Gołębiowski
Producer: Olga Rabiecka
Art Director: Wojciech Magierski
Animation Lead: Tomasz Woroniak
Compositing Lead: Szymon Jaskuła
Asset Lead: Mieszko Łaciński
Lighting & Render Lead: Andrzej Sykut
Grooming Lead: Jarosław Handrysik
On-set Supervisor: Patrick Firmansyah
On-set Supervisor Support: Paweł Białowąs
R&D Artists: Andrzej Sykut, Paweł Białowąs
Concept & Mattepaint Artists: Wojciech Magierski, Przemysław Nawrocki, Wojciech Pijecki, Mateusz Michalski
Asset Artists: Maciej Jasiński, Kacper Kyc, Kateryna Vasylenko, Łukasz Podwysocki, Miłosz Cieślikowski-Ryczko
Rigging Artists: Michał Walkowski, Tymoteusz Juras
Animation Artists: Kamila Pazgan, Zuzanna Suska, Paweł Żugaj, Michał Walkowski, Tymoteusz Juras
FX Artists: Wojciech Magierski, Kamil Kryński
Lighting & Rendering Artists: Jarosław Handrysik, Łukasz Walicki, Tomasz Gugała, Karol Próba
Compositing Artists: Paweł Białowąs, Selim Sykut
Data Wrangling & Conforming: Grzegorz Kapelczak
Postproduction Support: Production Root VFX
Music: Audioforce

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